You do everything you do to make money. Or at least you should.
Don’t get me wrong – you love what you do, and the service you provide to customers is one of the most fulfilling parts of your job. Don’t forget, however, you’re in this to make money – and now could be the best time possible to take a look at the value of the services you’re providing.
Don’t Waste Money on Automotive Marketing Promotions
We’re not saying don’t do promotions, but we are saying don’t waste money on them. It might be time to take stock in the way automotive direct mail promotions are paying off for your business. If you’re not really seeing a lot of added value coming from your promotions – whether they’re TV, radio, or automotive direct mail promotions – it’s time to rethink things.
Take a look at what your auto direct mail service company is charging you.When it comes to value, you’re the person in your dealership who needs to have the ability to examine the bottom line and make sure that dealer marketing is working out for you. The cost of paper, mailing lists, and bulk mail can add up – but if you’re paying exorbitant prices for mailers that don’t perform, you’re doing nothing in the long run other than wasting your time and missing out on the appropriate field of valued customers.
Look for the Value
Particularly if you’re in a financial pinch, you should also be looking for things that might be cheaper than in-house work. Many clients who work with us simply can’t afford the labor of assembling automotive direct mail campaigns themselves. Employee time, materials, and demographic targeting are often best accomplished by working with an outside company.
In many cases, the right automotive direct mail company can literally become part of your team. You can develop family-like, trusted relationships with an external company once you see they have your best interests in mind.
Don’t just rely on sharp-dressed car salesmen to help you meet your bottom line. Carefully determine if your current marketing plans are getting you the added value you need to succeed. If they’re not, it may be time to do a drastic reevaluation of your overall marketing plan.
How effective have your automotive marketing promotions been this year to date?
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