Accelerated Dealer Services – Blog
There’s a lot we can talk about here, and I don’t mean to sound really dorky, but I’m just going to. I’m going to put it out there:
We’re not talking about qualitative data enough.
We read our reviews, we have meetings where we talk about customer feedback and how to make it better. We get together and constantly make decisions, from the manufacturer level on down to literally the janitor in the dealership, about whether or not we’re doing this right.
Look, we sell a good bit of products, too. The field is very ripe and it’s vast. There’s a lot you can invest in, and plenty to take home when it comes to how your dealership does marketing.
Here’s the thing though: The marketing you buy and work with as a dealership has to work together as a system. The left hand has to know what the right hand is doing.
If you follow automotive digital marketing, you’ll know that Google AdWords has rolled out functioning that allows car dealers to advertise their vehicles using a swipeable image. This happened around the end of March, but we’re still surprised at how many car dealers aren’t taking advantage of this awesome new technology.
We all work hard because commonly, we share a belief that hard work pays off. The idea that personal success is based on a solid work ethic and consistency is a pretty universal thing. In the dealership world all this is absolutely true.
The auto industry isn’t easy to do business in. It’s also not for everybody. The kind of people who achieve and get to the next level in our industry are the overachievers.
Overachiever doesn’t mean you’re someone who always made the best grades, the game-winning touchdown or that you now get up to run 10 miles every morning. Being an overachiever is about looking at that next level. The key is, every single one of us has the ability to become that overachiever.
If you think customer experience isn’t everything, take a look at Zappos or Amazon. How do huge companies like these make reputation matter? Weren’t shoe salesmen once essentially the car salesmen of the fashion industry?
Here’s the thing about leads though: Even when they’re good, they could always be better. A lot better. Reducing cost per conversion and finding better conversion opportunities is what will make your campaigns succeed.
Take a look at our BK Mailers, seasonal advertisements and more and let us know what we can do to offer you a mail and digital experience that will change the game. Ready to re-up on a previous mail order or a new offer as we head into summer? Simply shoot an email to firstname.lastname@example.org and we’ll get you taken care of.
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