by Chad Brooks | Apr 19, 2016 | Customer Success, Miscellaneous
We’ve talked plenty recently about how tricky internet departments can be. Between processes and procedures, interpersonal dynamics and a lack of thorough training or leadership, not every part and parcel of your BDC is working in your favor. There are plenty of...
by Chad Brooks | Feb 23, 2016 | Automotive Direct Mail, Miscellaneous
No wise words today. No advice. Just thanks, for you – for all that you do. ADS is a growing company. We’ve branched out into the digital space while keeping our strong foothold in direct mail. We’re so excited about what 2016 holds for us – and that’s all...
by Chad Brooks | Dec 30, 2014 | Ideas, Miscellaneous
Like a lot of you, I take time at the end of every year to review and assess my last 12 months — and this includes my blog. One of the things I do is review my top posts. Overall, my traffic is up 31.3 percent and 61.9 percent of site visits are from new visitors. I’m...
by Chad Brooks | Aug 15, 2014 | Marketing Strategies, Miscellaneous, Planning
Yep, meet Generation Z, car marketers’ next big audience. If you’re like most car marketers, you’re already clued into the “Millennial” generation (born 1976-1994). The Millennial generation, also known as “Generation Y”, are the children of Baby Boomers and are...
by Chad Brooks | Dec 17, 2013 | Miscellaneous
The aroma of bowl games is in the air. Can you smell it? I do. I love it. “Having skin in the game” is an old American football metaphor. If you’re like me you’ve heard it a million times. Or you may have heard the equivalent, “When you have your own ass on the...
by Chad Brooks | Sep 28, 2012 | Miscellaneous
There are two main reasons people tend to choose one dealership – or car model – over another. One is price, and the other is the actual experience aspect involved with driving the car. When it comes to your automotive direct mail pieces, you should make sure your...
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