Turning Summer Into Profits

In most parts of the US, record-breaking heat waves are happening. This negatively affects dealerships in many ways. Employees often don’t dress for the heat, and many customers find it painful to car shop in extreme temperatures. Rather than looking at the...

Are Your Automotive Marketing Materials Cutting It?

Plenty of companies are addicted to the same old same old – turning out the same kinds of marketing materials year after year, season after season. These companies fall prey to the “if it ain’t broke, don’t fix it” syndrome that stops many automotive dealerships from...

Make Sure Your Auto Departments Connect

One of the biggest weaknesses for many car dealer marketing departments is the lack of connection between departments. Sales people are talking to customers every day, and are asking about their concerns, what they’re looking for, and the kinds of deals they expect....

Automotive Direct Mail and Contests

Contests are a simple, innovative way to get more traffic to your dealership. Who wouldn’t want the chance to win a car, a night on the town, or a vacation? Many car dealers are beginning to understand the power of offering something for free. Even in times of...

Automotive Direct Mailers and Your Sales Force

There’s just something about staff pictures that really makes a huge difference in your marketing. Many car dealer managers are resistant to sharing pictures of their staff, particularly on printed materials. This could be due to a variety of factors, including staff...

Get the Scoop on Financing Promos

This time of year, plenty of people are looking to buy a new car. Memorial Day sales often seal the deal. Customers are spending the last of their tax refunds on a down payment. Because you know customers are out there looking to get into cars, you should take...