by Chad Brooks | May 22, 2012 | Miscellaneous
The weather is becoming more pleasant outside in the US – meaning, outdoor promotions are in full swing for many different kinds of businesses. If you’re driving around in your community, you may see some colorful banners outside dealerships in your area. These could...
by Chad Brooks | May 15, 2012 | Miscellaneous
If you haven’t already, start both a digital and a paper file right now to spy on your automotive marketing competition. Label it “Competitors”. Give your entire team access to the digital version of these files/the Competitor folder. Don’t delay in doing this. The...
by Chad Brooks | May 8, 2012 | Miscellaneous
This article at Adage reports that via economic recovery, ad spending in the automobile industry will increase by 14% this year. New car tax incentives for automobiles other than hybrids are now fading as a possible tax credit, which is another sign of a better...
by Chad Brooks | May 2, 2012 | Miscellaneous
Publicity is everything – especially when you’re trying to sell something that costs thousands of dollars. A few negative comments put in the right place can cause your business a world of damage. As dealerships, how can we protect our reputation and make sure clients...
by Chad Brooks | Apr 18, 2012 | Miscellaneous
When you’re selling to your audience, it’s not just about giving them a great car. Particularly for new car dealerships, selling a car doesn’t just stop at the customer driving one off your lot. You also need to think about selling extended warranties and service...
by Chad Brooks | Apr 11, 2012 | Miscellaneous
Summer’s on its way – and if you’re not planning those summer automotive direct mail pieces yet, it’s a great time to start. One of the main issues with doing any kind of advertising during the summer is that a certain mindset comes with summertime – a large portion...
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