by Chad Brooks | Oct 3, 2017 | Planning
Have you ever had a plan that you thought was going to revolutionize your life and turn things inside out? I’m sure most readers of this blog are similar to me in the sense that planning is a big part of your role whether as an owner, operator, GM or management...
by Chad Brooks | Jun 15, 2015 | Motivation, Planning
In automotive sales and marketing, all paths up are different but all paths down are the same. There’s a reason most success formulas fail. A formula is just a guide, and a guide doesn’t consider the purpose or the terrain. That’s why it is harder to...
by Chad Brooks | May 19, 2015 | Ideas, Motivation, Planning
What does “meaningful” mean anyway? How do you know if your automotive dealership brand is meaningful, or at least, more meaningful than the dealership down the street? What does it all “mean”? Being in automotive sales and marketing for most of my life, I think I...
by Chad Brooks | Apr 14, 2015 | Ideas, Marketing Strategies, Planning
I get it. The more cars sold means the more gross earned. The goal is to sell cars today! Tomorrow, repeat. It’s what I call the cost of now. It’s a short term strategy. It’s an endless cycle of throwing money at marketing and advertising. It can be exhilarating at...
by Chad Brooks | Apr 6, 2015 | Ideas, Marketing Strategies, Planning
In business, there’s a premium on “revenue now”. As business owners, we tend to emphasize revenue today in order to put groceries on the table tomorrow. It’s a strategy that makes sense, who doesn’t need groceries? It also has a way of creating an urgency...
by Chad Brooks | Dec 16, 2014 | Ideas, Marketing Strategies, Planning
All automotive dealers, regardless of their size are focused on growth. All car dealers want more leads, more fans, more readers and subscribers, and more people who will buy cars and become “customers for life” — resulting in more sales, higher profits, and...
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