Over 50 Cars Sold In One Month

With Low Facebook Ad Spend

30 Days

4/1/21-4/30/21

55,702

Shoppers Reached

4906

Landing Page Views

645 Leads

Cost per Lead (CPL) – $7.43

10.46%

View to Lead Conversion

54

Cars Sold

$88.74

Cost per Sale

44%

Smartbot Conversion – Conversation to Lead

The Problem

INCREASE TRAFFIC AND NEW CAR SALES

In order to accomplish the sales goal, the dealership needed to quadruple traffic.

The Strategy

Greatest success was with Lead Generation Carousel Ads on Facebook

Dynamic Product + Vin Pixel Tracking. We made the car the star and drove ready-buyers to their brand.

Dynamic Product Ads (DPA)

Placed new and used vehicle inventory in front of consumers in their PMA.

Vin-specific Pixel Tracking and Targeting

Tracked vin-level consumer shopping to place specific inventory in front of the right customers at the right time.

Dynamic Lead Ads

Served user specific retargeting offers to gain leads directly from Facebook and set up a conversation to speak directly with a sales representative.

Click to Marketplace Ads “C2MP”

Placed paid ads behind marketplace postings for new and used vehicles in conjunction with the dealership’s website and Facebook ads resulting in high-converting two-way sales conversations via Facebook Messenger and SMS.

The Result

54 Cars Sold in May 2021

$88.74

cost per sale

with a

$4800

investment

We sell 30+ cars per month on Facebook consistently. If you’re a dealer looking to level up your Facebook game, hire ADS. They’ll get you paid.
Seth Knighton

COO

Do you want to sell 30-70 more cars each month with Facebook and Instagram Ads?