Over 50 Cars Sold In One Month
With Low Facebook Ad Spend
30 Days
4/1/21-4/30/21
55,702
Shoppers Reached
4906
Landing Page Views
645 Leads
Cost per Lead (CPL) – $7.43
10.46%
View to Lead Conversion
54
Cars Sold
$88.74
Cost per Sale
44%
Smartbot Conversion – Conversation to Lead
The Problem
INCREASE TRAFFIC AND NEW CAR SALES
In order to accomplish the sales goal, the dealership needed to quadruple traffic.
The Strategy
Greatest success was with Lead Generation Carousel Ads on Facebook
Dynamic Product + Vin Pixel Tracking. We made the car the star and drove ready-buyers to their brand.
Dynamic Product Ads (DPA)
Placed new and used vehicle inventory in front of consumers in their PMA.
Vin-specific Pixel Tracking and Targeting
Tracked vin-level consumer shopping to place specific inventory in front of the right customers at the right time.
Dynamic Lead Ads
Served user specific retargeting offers to gain leads directly from Facebook and set up a conversation to speak directly with a sales representative.
Click to Marketplace Ads “C2MP”
Placed paid ads behind marketplace postings for new and used vehicles in conjunction with the dealership’s website and Facebook ads resulting in high-converting two-way sales conversations via Facebook Messenger and SMS.
The Result
54 Cars Sold in May 2021
$88.74
cost per sale
with a
$4800
investment
We sell 30+ cars per month on Facebook consistently. If you’re a dealer looking to level up your Facebook game, hire ADS. They’ll get you paid.
