Auto Marketing: Give the Power Back to the Customer

by | Jan 31, 2012 | Miscellaneous

Anytime you send out automotive direct mail pieces, you’re faced with the issue that you have to work twice as hard at appearing trustworthy to potential customers as people in other industries. The car salesman stereotype has haunted dealerships that don’t deserve it...

Never Sacrifice Brand Consistency

by | Dec 2, 2011 | Miscellaneous

There are a number of ways you can retain brand consistency over time throughout implementing all your marketing materials. When you create an automotive direct mailer and send it to customers, you’re given the rare chance to create a branding image they won’t forget....