by Chad Brooks | Mar 8, 2011 | Miscellaneous
We recently heard from a colleague who engaged in direct marketing services with a large marketing firm. He was excited about the price, the convenience, and the service he anticipated receiving. As a dealer using automotive direct mailing services for customers, he...
by Chad Brooks | Feb 28, 2011 | Miscellaneous
Getting that shiny new mail piece makes all the difference. What sets apart automotive direct mailings from all other types of advertising? It’s the way mail is cut, the way a potential customer is communicated with when they pick up that mail piece, and the message...
by Chad Brooks | Jan 27, 2011 | Miscellaneous
The key to an automotive direct mail campaign that works for dealership clients lies in the sense of urgency communicated about an offer or promotion. In many cases, dealerships need to emphasize that savings won’t last forever, or that customers who come to the lot...
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