When Direct Mail Works

When Direct Mail Works

This month, our direct mail programs are hitting harder than ever. This gives us some brief insight into why direct mail continues to work so well in 2016. You’d think that with the digital age, direct mail might be more ineffective than it has been in the...

Offering the Experience and the Bargain

There are two main reasons people tend to choose one dealership – or car model – over another. One is price, and the other is the actual experience aspect involved with driving the car. When it comes to your automotive direct mail pieces, you should make sure your...

Automotive Direct Mail and the Power of Words

Most people who work in advertising know the power of the word. A call to action, a bolded verb, a proposition of value – so many things have the potential to catch the eye of new customers and bring them in. When you’re working with automotive direct mail pieces, you...

Bad Credit Targeting: Is It Worth It?

One of the main reasons people refrain from making a new automobile purchase is financing. Many people simply don’t have the money, the resources or the credit to get into a new vehicle. In many cases, people who desperately need a new car don’t understand that there...