Just Get the Test Drive

by | Jan 23, 2012 | Miscellaneous

Get the test drive. It’s just as simple as that. Many dealerships know that when they get customers in their cars, the dynamic of the buying cycle changes. A “probably not” suddenly becomes a “maybe”, a “definitely not” becomes an “in the future”, et cetera. We all...

Why Later Calls to Action Work

by | Dec 9, 2011 | Miscellaneous

You may not realize it, but not all customers are in the market to buy right now just because you’re in the market to sell. One of the best ways to bring customers out of the woodwork who aren’t looking to buy is a strong, “later” call to action – something that...