No Need to Bash the Competition

As a car dealer, you can admit there’s a feeling of satisfaction you might have then you hear of a competitor dealership shutting down or having reputation management issues. From bad bookkeeping to swindling customers to financial or internal problems, there are many...

Spy on the Automotive Marketing Competition

If you haven’t already, start both a digital and a paper file right now to spy on your automotive marketing competition. Label it “Competitors”. Give your entire team access to the digital version of these files/the Competitor folder. Don’t delay in doing this. The...