by Chad Brooks | Apr 12, 2016 | Marketing Strategies
Let’s say you have a potential customer who’s super excited about buying a car from you. He or she is a big online shopper and prefers to vet a potential vehicle online as opposed to coming in and being sold to. As much as it’d be easier if everyone...
by Chad Brooks | Mar 1, 2016 | Automotive Marketing Ideas, Ideas
Nobody said the car business was easy. Some of us find it by chance, some because it’s felt like a natural fit from the beginning. As with any other job, there are ups and downs. Some mornings we’re excited to come to work. Some mornings we dread. Let’s talk a little...
by Chad Brooks | Jun 29, 2015 | Customer Success, Marketing Strategies
“Ugh, what a terrible customer.” “That customer was a psycho.” “I lost your business? Good.” There’s no bigger loss in our business than a wasted sales opportunity — particularly when that opportunity comes at the expense of potentially hundreds of thousands of...
by Chad Brooks | Aug 3, 2011 | Miscellaneous
We all know that the monthly numbers are what we are held accountable for. But we also know that in the auto business those numbers are generated in large part by what our customers’ think of the way we do business. Do we offer the most advantageous price point? Do we...
by Chad Brooks | Jun 15, 2011 | Miscellaneous
When you’re working with a new marketing company, attitude is everything. We are always consistently surprised to work with clients who tell us that their current marketing company makes them feel trapped in a particular offer, or does not deliver the best customer...
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