by Chad Brooks | Jun 15, 2011 | Miscellaneous
When you’re working with a new marketing company, attitude is everything. We are always consistently surprised to work with clients who tell us that their current marketing company makes them feel trapped in a particular offer, or does not deliver the best customer...
by Chad Brooks | May 2, 2011 | Miscellaneous
Many clients who rely on the services of an automotive marketing company are left feeling swindled when they refuse to show postal receipts. Are you one of those dealerships that feels like you’re paying top dollar for direct mail advertising campaigns, yet there’s...
by Chad Brooks | Mar 8, 2011 | Miscellaneous
We recently heard from a colleague who engaged in direct marketing services with a large marketing firm. He was excited about the price, the convenience, and the service he anticipated receiving. As a dealer using automotive direct mailing services for customers, he...
by Chad Brooks | Jan 13, 2011 | Marketing Strategies
One of the key components of any automotive direct mail campaign lies in the way results metrics are measured. Many companies make the mistake of handling mail campaigns without having a system in place to measure results. Even today, major car dealerships aren’t...
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