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Car Dealers: Define the Qualitative Metric

Car Dealers: Define the Qualitative Metric

by Chad Brooks | May 24, 2016 | Marketing Strategies, Motivation, Team

There’s a lot we can talk about here, and I don’t mean to sound really dorky, but I’m just going to. I’m going to put it out there: We’re not talking about qualitative data enough. We read our reviews, we have meetings where we talk about...
Dealer Marketing: It’s Gotta be a System

Dealer Marketing: It’s Gotta be a System

by Chad Brooks | May 23, 2016 | Automotive Digital Marketing

There sure is a lot of crap out there. Look, we sell a good bit of products, too. The field is very ripe and it’s vast. There’s a lot you can invest in, and plenty to take home when it comes to how your dealership does marketing. Here’s the thing...
The Customer Is Wrong, But It Doesn’t Matter

The Customer Is Wrong, But It Doesn’t Matter

by Chad Brooks | May 13, 2016 | Automotive Customer Relations, Automotive Reputation Management

One service all dealers should be worried about – or at least thinking about – is reputation management. There are a ton of reasons why reviews matter. Most of us are so busy with the day-to-day, it’s difficult to make time to really develop or...
Why Should You Leave Your Negative Social Reviews or Comments Up for All to See?

Why Should You Leave Your Negative Social Reviews or Comments Up for All to See?

by Chad Brooks | Jun 29, 2015 | Customer Success, Marketing Strategies

“Ugh, what a terrible customer.” “That customer was a psycho.” “I lost your business? Good.” There’s no bigger loss in our business than a wasted sales opportunity — particularly when that opportunity comes at the expense of potentially hundreds of thousands of...

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