by Chad Brooks | May 24, 2016 | Marketing Strategies, Motivation, Team
There’s a lot we can talk about here, and I don’t mean to sound really dorky, but I’m just going to. I’m going to put it out there: We’re not talking about qualitative data enough. We read our reviews, we have meetings where we talk about...
by Chad Brooks | May 23, 2016 | Automotive Digital Marketing
There sure is a lot of crap out there. Look, we sell a good bit of products, too. The field is very ripe and it’s vast. There’s a lot you can invest in, and plenty to take home when it comes to how your dealership does marketing. Here’s the thing...
by Chad Brooks | May 13, 2016 | Automotive Customer Relations, Automotive Reputation Management
One service all dealers should be worried about – or at least thinking about – is reputation management. There are a ton of reasons why reviews matter. Most of us are so busy with the day-to-day, it’s difficult to make time to really develop or...
by Chad Brooks | Jun 29, 2015 | Customer Success, Marketing Strategies
“Ugh, what a terrible customer.” “That customer was a psycho.” “I lost your business? Good.” There’s no bigger loss in our business than a wasted sales opportunity — particularly when that opportunity comes at the expense of potentially hundreds of thousands of...
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