by Chad Brooks | May 31, 2011 | Miscellaneous
Many dealers tend to push end of year promotions heavily, focusing on customers who are looking to save big on year end models. Though this is a great strategy for any dealership, there are plenty of other times during the year to take advantage of great mail...
by Chad Brooks | Jan 13, 2011 | Marketing Strategies
One of the key components of any automotive direct mail campaign lies in the way results metrics are measured. Many companies make the mistake of handling mail campaigns without having a system in place to measure results. Even today, major car dealerships aren’t...
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