Just Get the Test Drive

by | Jan 23, 2012 | Miscellaneous

Get the test drive. It’s just as simple as that. Many dealerships know that when they get customers in their cars, the dynamic of the buying cycle changes. A “probably not” suddenly becomes a “maybe”, a “definitely not” becomes an “in the future”, et cetera. We all...

Sell That Test Drive

by | Nov 1, 2011 | Miscellaneous

Customers want to test drive cars. They have to. They rightly want to know what they’re getting into before they buy from you, and to do that they’re going to need to actually be in your cars, getting an idea for the feel and drive of the vehicle before they buy. You...