by Chad Brooks | Oct 18, 2011 | Miscellaneous
The power of metrics can’t be denied. We’ve talked before about how having actual data to analyze in order to understand your customers is one of the key components to selecting advertising. Many dealer marketing specialists out there feel they have a firm hold on...
by Chad Brooks | Oct 12, 2011 | Miscellaneous
When it comes to holiday advertising for dealerships, so many lots are using the same tactics year after year. Santa Claus, snowflakes (which we went over in our last article), Christmas trees – why do the same thing over and over again? If you’re interested in...
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