Automotive Facebook Ads Success
For Kunes Country Auto Group of Macomb – March 2021
See how we helped this Car Dealership with these Facebook Ads Solutions:
- On-Facebook Lead Gen Ads
- Facebook AIAs
- On-Facebook Lead Forms
- Facebook Messenger Ads
- Smartbot for Facebook
Watch Video or Read Full Transcript Below:
- Cost Per Lead – $10.80
- Conversion Rate – 17.71%
- Sales Attributed To Facebook Ads – 70
- On-Facebook Leads – 296
- Cost Per Sale – $86.44
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On-Facebook Destination Ads Success – Full Transcript
Increased Conversion Rate With Facebook Ads
Hey guys, hope you guys are having a great start to spring here. Just a quick video, looking back at our Facebook Ads for the month of March, we got all our sold data uploaded and had a pretty good month compared to February.
Of course, February was a shorter month, so we wanted to produce more leads and we actually improved our conversion rate from around 15% to almost 18% in the month of March, produced 560 leads, a really good mix between off and on Facebook leads too.
Sent a lot of people to your website who interacted with and made a phone call or filled out a contact form as well as creating a lot of on Facebook messages and on Facebook lead forms, our cost per lead went up just a little bit.
Low Cost-Per-Lead Facebook Ads For Auto Dealers
We were around $8 in February, so we went up just a little bit above $10 for the month of March. Hopefully we start to bring that back down. Still really happy with around $10 cost-per-lead.
We’ll keep that all day, especially if our conversion rate stays above 15% right now, and it has in April so far as well.
So, for all the cars sold for the month of March, people who interacted with our ads and saw our ads, we attribute 70 sales and a cost per sold to $86.44. So that’s a little bit better than it was in the month of February as well.
So we’ll just keep the momentum going here in April, of course. Launched some new ads with some new ad copy and we’ll just keep the ball rolling. If you guys have any questions, let us know. We’ll talk to you later.