Automotive Facebook Ads Success
For Kunes Country Auto Group of Macomb – March 2021
See how we helped this Car Dealership with these Facebook Ads Solutions:
- On-Facebook Lead Gen Ads
- Facebook AIAs
- On-Facebook Lead Forms
- Facebook Messenger Ads
- Smartbot for Facebook
Watch Video or Read Full Transcript Below:
- Cost Per Lead – $16.37
- Conversion Rate – 12.34%
- Sales Attributed To Facebook Ads – 70
- On-Facebook Leads – 717
- Cost Per Sale – $154.58
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On-Facebook Destination Ads Success – Full Transcript
Hey guys. We’re looking at our Facebook ads for the month of March now that our sole data has settled in. So made a lot of improvements from February to March, including our conversion rate, which is around 12%. And our cost per lead was around $18. So our conversion rate improved to over 16% and that made our lead cost come down to around $12. Also saw a bump in lead count because of that.
Increasing Leads with Fresh Facebook Ad Content
So all-in-all a really good month for the month of March, had launched a lot of new ads, took some underperforming ads that just weren’t producing the volume that we wanted to see and refreshed them about mid month. I think that really gave the campaign a little boost that it needed. So a good mix of leads. Most of the leads came from on Facebook. So those are a lot of our Messenger ads and our lead-gen Facebook formats as well.
Driving Sales with Facebook Ads for Auto Dealers
And looking at our sold data, for total cars sold for the month of March, people who saw and interacted with our ads in some capacity, we can attribute 70 sales. So that comes down to a cost per sold at $155, so all-in-all great month. And it’s always nice to see month-over-month improvement. Hopefully we see something similar for the month of April. I love to see our conversion rates stay above 15% and our lead costs below $15. So that’s really the goal of going in, not just for the spring, but also for the summer. You know, we know that we’ll have some more competing ad dollars here, as things start to pick up for a busy month, hopefully inventory comes back and our goal is really just to keep our ads as fresh as we can as relevant and maintain a really high conversion rate. If you guys have any questions, just let us know and we’ll talk to you soon.