Auto Dealer Facebook and Google Ads Success
For Seth Wadley Ford Lincoln, March 2021
- On-Facebook Lead Gen Ads
- Facebook AIAs
- On-Facebook Lead Forms
- Google Ads
- Facebook Messenger Ads
Watch Video or Read Full Transcript Below:
- Conversion Rate – Increased from 9% in February to 29.9% during the month of March
- Cost Per Lead – $7.43
- Sold Units – 41
- Cost Per Sale – $63.42
- On-Facebook Leads – 198
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Auto Dealer On-Facebook Destination Ads Success – Full Transcript
Hey guys, Justin here with ADS with a quick review for your Facebook campaigns in the month of March. So we launched ads in February, didn’t have a lot of data to talk about back then. Our conversion rate was around 9, so we have a lot of work to do in the month of March, but had a nice long runway with a lot of positive things happening in the marketplace, like stimulus checks arriving in mailboxes, and of course just being tax return season season and warmer weather, of course.
Facebook Ads for Available Inventory
So, I know that there’s a new car inventory shortage, but our ads are really focused on available inventory in these cars and trying to get the right content from the right people and the right people are people who will engage with us. So that’s what conversion rates, obviously extremely important to us in the month of March, we made a lot of improvements and ended the month with a conversion rate of almost 30%, which drove our lead cost down to $7.43. So it helped us produce 198 leads on Facebook through Messaging Ads and also on Facebook Lead Form Submission.
So, a lot of the same here in April, already, right? Focusing on available inventory, and mixing up with some special offers there at the dealership. Sold data uploaded, so did the cars sold last month – 41 purchases came from people who saw or engaged with our ads on Facebook, which led to a cost per sold unit of $63.42. If you have any questions about the month of March or what we’re doing here in April, just reach out, be happy to help. Talk to you guys soon.