Auto Dealer Facebook and Google Ads Success
For Seth Wadley Ford Lincoln, March 2021
- On-Facebook Lead Gen Ads
- Facebook AIAs
- On-Facebook Lead Forms
- Google Ads
- Facebook Messenger Ads
Watch Video or Read Full Transcript Below:
- Conversion Rate – 28.29%
- Cost Per Lead – $5.98 – Down almost 40% from February!
- Sold Units – 65
- Cost Per Sale – $61.77
- On-Facebook Leads – 464
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Auto Dealer On-Facebook Destination Ads Success – Full Transcript
Hi guys, Justin here with ADS with a quick review for your Facebook ads in the month of March, got our sold data uploaded. We can look back and compare notes and kind of compare it to where we were at with February. So, February is, of course of short month, and March is a long one.
Lowering Cost-Per-Lead With Facebook Ads
So, but one of the things that we can talk about that would be relevant would be our cost per lead, which decreased. Our total lead count, you know, it was expected to be much better in March and it is, but our cost per lead is actually significantly better too. So we were closer to $10 at the end of February, cost per lead. And we ended the month of March at just below $6–$5.98. So, you know, a lot of new ads got published. We’re trying to keep things as relevant as we can, trying to push the inventory that you have out to as many people as we can, as well as mixing it with some great ad copy and really trying to place a sense of urgency into the people who interact and see our ads on Facebook. So conversion rates, great, 28.29%, which was really strong.
Increasing Sales and Decreasing Cost-Per-Sale with Ads.
Sold data uploaded, so out of the cars sold the in month of March, 65 people who bought cars last month, saw or engaged with our ads on Facebook, which brought our cost per sale down for the month of March as well, to below $62 per sold unit. So, more of the same here for the month of April, continuing to update our ad copy and our artwork, trying to get the most relevant and freshest ads we can in front of people. Keep that conversion rate as high as we can and drive our cost per lead down with some great, message bot ads and also on Facebook lead form submission. So hope all is well, if you guys have any questions feel free to reach out. We’ll talk to you soon.