Auto Dealer Facebook and Google Ads Success
Patriot Chrysler Dodge Jeep RAM of McAlester, March 2021
- On-Facebook Lead Gen Ads
- Facebook AIAs
- On-Facebook Lead Forms
- Google Ads
- Facebook Messenger Ads
Watch Video or Read Full Transcript Below:
- Conversion Rate – 27.83% – Increased almost 10%!
- Cost Per Lead – $9.66
- Sold Units – 71
- Cost Per Sale – $59.59
- On-Facebook Leads – 313
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Auto Dealer On-Facebook Destination Ads Success – Full Transcript
Hi guys, Justin here with ADS with a quick review for our March Facebook Ads, and saw awesome improvements. February, of course was a short month, March being a nice long month in spring. We got stimulus checks coming, we got tax return season here. So everything was really poised to be a better month, and it really was.
Decreased Cost Per Lead and Increasing On-Facebook Leads
So our conversion rate went up almost 10%, ended the month of March at almost 28% and also lowered our cost per click by 2 or $3. So, we were on $12 and we lowered it to $9.66, which is really good. Good mix of Off-Facebook and On-Facebook leads. Those Off-Facebook leads are coming from traffic we sent from our Facebook ads to your website and they either pick up the phone or fill out a form–Took some sort of action on your website. Those that are On-Facebook, that’s coming from our messenger bot ads and some of our ads that are running direct form submissions right there on Facebook. So, waited for sold data to upload and we had 71 people who bought cars who had seen or engaged with our ads on Facebook and the month of March, and that actually lowered our cost-per-sold from last month to below $60.
Increasing Fresh Facebook Ad Content
So, producing some new ads already this month, and we’ll continue to do that towards the end of April here in another week, just to try to keep the most relevant ads and continue to push your inventory in front of many people as we can on Facebook. If you have any questions, reach out, let us know. And if not, we’ll talk to you soon.