Auto Dealer Facebook Ads Success
For Patriot Chrysler Dodge Jeep Ram Pryor, March 2021
- On-Facebook Lead Gen Ads
- Facebook AIAs
- On-Facebook Lead Forms
- Google Ads
- Facebook Messenger Ads
Watch Video or Read Full Transcript Below:
Highlights – First Weeks Of Ads
- Conversion Rate – 6.76%
- Cost Per Lead – $24.64
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Auto Dealer On-Facebook Destination Ads Success – Full Transcript
Hi guys, Justin here with ADS with a quick review for the month of March. We launched ads really that third week of the month. So, it’s not too much to talk about, but we do want to see if we’re getting good engagement and making sure that we’re moving in the right direction so that by this month, by the end of April and the beginning of May, we’re really rocking and rolling.
Lowering Cost Per Lead and Maintaining Leads
So, launched our ads, conversion rate was below 10%, about six and a half. And our lead costs came in just under $25–$25 is really the threshold of acceptance for us, really want to be well below that. So it’s good to see that, that we can we have ads running and marks that we were just under that knocking on the door.
Generating Leads During First Month Of Ads
Still managed to do 14 leads, and with that conversion rate of only 6 or 7%. So hopefully we’ll double that here in the near future. Once we really get our campaigns launched and have our audience as well-defined. So you see here on the chart, ads launched around the 27th, and then you can see in this chart, we really built momentum for three or four days. And it wasn’t till the end of the month, we really started to gain a lot of impressions from our audience. So, all good things, moving in the right direction, get some momentum going and look forward to the end of this month so I can update you on our first full month of running ads. If you have any questions, let us know. We’ll talk to you soon.