by Chad Brooks | May 25, 2016 | Automotive Customer Relations, Customer Success, Ideas
We’re taught from a pretty young age to go after somebody else’s concept of the American Dream. What does that look like? Money, God, Mate, Freedom, Happiness, Things. You can condense all these different aspects of the American dream into those six things...
by Chad Brooks | May 11, 2016 | Customer Success
This month, our direct mail programs are hitting harder than ever. This gives us some brief insight into why direct mail continues to work so well in 2016. You’d think that with the digital age, direct mail might be more ineffective than it has been in the...
by Chad Brooks | Apr 27, 2016 | Automotive Marketing Ideas, Customer Success
Working in this industry, we hear plenty from our clients about how they wish things could be different. Whether it’s a different staff set up or different staff altogether, new technology tools such as CRMs, a better web site or better tools for selling or even...
by Chad Brooks | Apr 19, 2016 | Customer Success, Miscellaneous
We’ve talked plenty recently about how tricky internet departments can be. Between processes and procedures, interpersonal dynamics and a lack of thorough training or leadership, not every part and parcel of your BDC is working in your favor. There are plenty of...
by Chad Brooks | Mar 23, 2016 | Customer Success, Marketing Strategies
Think on this: People whine when they don’t have control. Dissatisfaction starts happening within our teams when someone thinks they can do the job better than we can. You might be thinking you’re the boss because you worked hard to get where you are. And that’s...
by Chad Brooks | Feb 9, 2016 | Customer Success
Life is hard. We work hard, and if you read our last newsletter, you should be playing hard as well. Maximum opportunity presents itself when we commit ourselves to an attitude and a culture of winning, not whining. Consider the coworker you’re having a rough time...
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