What Do You See?

In automotive marketing we want a safety net.

We want to see the outcome before we start.

We like a guarantee.

But life isn’t like that. If you require a lot of validation right away, then you should just do something ordinary and expected. However, if you are wanting to do something new, something hard and maybe impossible, then you should expect to wait before anyone notices.

It’s true good ideas have lonely childhoods. Zig Ziglar said, “It’s not what you look at that matters, it’s what you see.”

Do you see what’s possible? If so, then push the impossible.

[Tweet “If you require a lot of validation right away, then you should just do something ordinary and expected.”]

[Tweet “Good ideas have lonely childhoods.”]

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