In automotive sales and marketing, all paths up are different but all paths down are the same.

There’s a reason most success formulas fail. A formula is just a guide, and a guide doesn’t consider the purpose or the terrain. That’s why it is harder to copy success.

Success is unique. There’s a reason there’s just one Starbucks or Apple. It’s much harder or even impossible to replicate.

Success also takes time. It can also bring pain to those who aspire it because more often than not it is difficult and frustrating. Success without a doubt requires persistence, action, purpose, commitment, and belief.

The path to success brings five thoughts to mind:

  1. Choose “silver lining” thinking — see the glass as half full.
  2. Have a written plan. If you fail to plan, you are planning to fail.
  3. Do something bold. It’s been said if you don’t do something differently, you’ll then be where you are now, only later.
  4. Remind yourself that success is full of failure. Failure is not fatal, or final. Bill Gates said, “Success is a lousy teacher. It makes smart people think they can’t lose.”
  5. Check your attitude and your habits. It’s not always skills or opportunities that determine success. My observation is that successful people have developed attitudes and habits that make all the difference. Right attitudes alone won’t get you to the finish line unless you’ve also cultivated the habits of persistent people. And the right habits of persistent people won’t get you there with the wrong frame of mind. It takes both.

Most think there is a shortcut. There is — but it’s the path going down. If you want to go up, it’s hard work, generally uncharted territory, full of obstacles, requires a steep price, but the price is worth paying.

See you at the top!

[Tweet “What is the hardest task in the world? To think. — Ralph Waldo Emerson”]

Let’s rise to the top together.

We want to help you sell more cars. | ADS Marketer