by Chad Brooks | May 6, 2016 | Automotive Marketing Ideas, Ideas
You may have heard from us recently offering a Mystery Shop for your dealership. Many of the dealers we’ve talked to aren’t really familiar with this terminology, so let’s get it out of the way. First off, ADS does digital. We aren’t just a...
by Chad Brooks | Apr 7, 2016 | Automotive Marketing Ideas, Ideas
No one said automotive marketing was easy. As car dealers, we do it because we have to. Getting people in the door to buy cars is our top priority. Once they’re with us, we can wow them with the excellent sales and service they’ve come to expect. But what...
by Chad Brooks | Mar 29, 2016 | Automotive Marketing Ideas
One of the biggest challenges many of our dealers face is how to get their automotive marketing working for them. It’s a juggling act from top to bottom – between having a great website, making sure walk-ins are greeted and cared for properly by sales...
by Chad Brooks | Mar 23, 2016 | Automotive Marketing Ideas, Ideas
“How am I supposed to solve a problem if I don’t know it exists?” This is the source of most BDC failure: You don’t know what the real problems are. It’s so much easier to blame it on sales staff that under perform, pressure from upstairs...
by Chad Brooks | Mar 1, 2016 | Automotive Marketing Ideas, Ideas
Nobody said the car business was easy. Some of us find it by chance, some because it’s felt like a natural fit from the beginning. As with any other job, there are ups and downs. Some mornings we’re excited to come to work. Some mornings we dread. Let’s talk a little...
by Chad Brooks | Feb 16, 2016 | Automotive Marketing Ideas, Motivation
Rebellion is all about upsetting the system. There are always consequences – some of the world’s most memorable revolutions created caustic change that took decades for the countries involved to recover. These days, we have plenty precious things in our lives to...
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