by Chad Brooks | May 25, 2016 | Automotive Customer Relations, Customer Success, Ideas
We’re taught from a pretty young age to go after somebody else’s concept of the American Dream. What does that look like? Money, God, Mate, Freedom, Happiness, Things. You can condense all these different aspects of the American dream into those six things...
by Chad Brooks | May 20, 2016 | Automotive Customer Relations, Ideas
If you follow automotive digital marketing, you’ll know that Google AdWords has rolled out functioning that allows car dealers to advertise their vehicles using a swipeable image. This happened around the end of March, but we’re still surprised at how many...
by Chad Brooks | May 19, 2016 | Ideas
We all work hard because commonly, we share a belief that hard work pays off. The idea that personal success is based on a solid work ethic and consistency is a pretty universal thing. In the dealership world all this is absolutely true. Sales reps may be competing...
by Chad Brooks | May 17, 2016 | Ideas
The auto industry isn’t easy to do business in. It’s also not for everybody. The kind of people who achieve and get to the next level in our industry are the overachievers. Overachiever doesn’t mean you’re someone who always made the best...
by Chad Brooks | May 11, 2016 | Automotive Marketing Ideas, Ideas, Marketing Strategies
Your dealership does PPC, so your dealership has to worry about bids. Or maybe you outsource. Maybe, if it’s in-house, there’s one person on your team who manages all this for you. You don’t have the time, energy or capacity to care about how your...
by Chad Brooks | May 6, 2016 | Automotive Marketing Ideas, Ideas
You may have heard from us recently offering a Mystery Shop for your dealership. Many of the dealers we’ve talked to aren’t really familiar with this terminology, so let’s get it out of the way. First off, ADS does digital. We aren’t just a...
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