by Chad Brooks | Nov 17, 2020 | Automotive Customer Relations, Automotive Digital Marketing, Automotive Marketing Ideas, Blog, Customer Success, Marketing Strategies, Sell Cars on Facebook
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by Chad Brooks | May 24, 2016 | Marketing Strategies, Motivation, Team
There’s a lot we can talk about here, and I don’t mean to sound really dorky, but I’m just going to. I’m going to put it out there: We’re not talking about qualitative data enough. We read our reviews, we have meetings where we talk about...
by Chad Brooks | May 11, 2016 | Automotive Marketing Ideas, Ideas, Marketing Strategies
Your dealership does PPC, so your dealership has to worry about bids. Or maybe you outsource. Maybe, if it’s in-house, there’s one person on your team who manages all this for you. You don’t have the time, energy or capacity to care about how your...
by Chad Brooks | Apr 12, 2016 | Marketing Strategies
Let’s say you have a potential customer who’s super excited about buying a car from you. He or she is a big online shopper and prefers to vet a potential vehicle online as opposed to coming in and being sold to. As much as it’d be easier if everyone...
by Chad Brooks | Mar 23, 2016 | Customer Success, Marketing Strategies
Think on this: People whine when they don’t have control. Dissatisfaction starts happening within our teams when someone thinks they can do the job better than we can. You might be thinking you’re the boss because you worked hard to get where you are. And that’s...
by Chad Brooks | Mar 23, 2016 | Marketing Strategies
“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” -Confucius Reaching goals can take a little time. It can also take a strategy, which many of us don’t consider as we start driving toward the goal. Most...
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