by Chad Brooks | Jul 6, 2015 | Ideas, Marketing Strategies, Motivation
Action. Outcome. Each triggers the other. You sow. You reap. Easy. Peasy. So why do so many car dealers struggle with taking the right actions? What’s the problem? Why is it difficult for your car business to make progress and get the forward movement that...
by Chad Brooks | Jun 29, 2015 | Ideas, Marketing Strategies, Motivation
It’s a simple idea. Just like people, our brand and influence become more powerful when we stand for something bigger than the day-to-day routine of driving more car sales or bigger margins. Those things are important, and the reality is every dealer wants more...
by Chad Brooks | Jun 29, 2015 | Customer Success, Marketing Strategies
“Ugh, what a terrible customer.” “That customer was a psycho.” “I lost your business? Good.” There’s no bigger loss in our business than a wasted sales opportunity — particularly when that opportunity comes at the expense of potentially hundreds of thousands of...
by Chad Brooks | Apr 28, 2015 | Ideas, Marketing Strategies, Motivation
If we want to live life to the fullest, we need to act like Curious George. I talk about this because I have two little girls and one of their favorite books is Curious George Visits the Library. In this book, George is asked the question, “Are you curious?” As the...
by Chad Brooks | Apr 14, 2015 | Ideas, Marketing Strategies, Planning
I get it. The more cars sold means the more gross earned. The goal is to sell cars today! Tomorrow, repeat. It’s what I call the cost of now. It’s a short term strategy. It’s an endless cycle of throwing money at marketing and advertising. It can be exhilarating at...
by Chad Brooks | Apr 6, 2015 | Ideas, Marketing Strategies, Planning
In business, there’s a premium on “revenue now”. As business owners, we tend to emphasize revenue today in order to put groceries on the table tomorrow. It’s a strategy that makes sense, who doesn’t need groceries? It also has a way of creating an urgency...
Recent Comments