by Chad Brooks | Jan 6, 2015 | Ideas, Marketing Strategies
Car buying has changed. Great automotive digital experiences are no longer new — they are expected. We all see it. In response, many automotive marketing departments have buried their heads in the sand. They have flexed and stretched with each new disruption and...
by Chad Brooks | Dec 16, 2014 | Ideas, Marketing Strategies, Planning
All automotive dealers, regardless of their size are focused on growth. All car dealers want more leads, more fans, more readers and subscribers, and more people who will buy cars and become “customers for life” — resulting in more sales, higher profits, and...
by Chad Brooks | Dec 2, 2014 | Ideas, Infographics, Marketing Strategies
Imagine this past Monday morning and you’re replying to the onslaught of emails that came in over the weekend. You notice out of nowhere an unsolicited sales email interrupts your flow. Of course it’s just one email, and in a split second it’s...
by Chad Brooks | Nov 24, 2014 | Ideas, Marketing Strategies, Motivation
Today someone is going to pay $75,000 for a gorgeous Corvette Z06. Someone is also going to make dinner reservations at Ruth’s Chris and will shell out $400 for dinner. There is someone, and hopefully not my wife, who is shopping at Gucci and will pay $1,500 for a...
by Chad Brooks | Oct 31, 2014 | Ideas, Marketing Strategies
In automotive marketing, we market with intent on one thing — to sell more cars. ‘Increased sales today’, is the motto, which translates into focusing only on the sale, and not on the customer. The alternative is to be the automotive marketer...
by Chad Brooks | Oct 24, 2014 | Ideas, Marketing Strategies
Do you ever think about why you advertise? I know the answer of course. You want to sell more cars. Yes, that is true and something we are good at, but there might be other reasons, such as: We just have the budget. Our automotive services don’t create difference for...
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