by Chad Brooks | Apr 7, 2016 | Automotive Marketing Ideas, Ideas
No one said automotive marketing was easy. As car dealers, we do it because we have to. Getting people in the door to buy cars is our top priority. Once they’re with us, we can wow them with the excellent sales and service they’ve come to expect. But what...
by Chad Brooks | Mar 23, 2016 | Automotive Marketing Ideas, Ideas
“How am I supposed to solve a problem if I don’t know it exists?” This is the source of most BDC failure: You don’t know what the real problems are. It’s so much easier to blame it on sales staff that under perform, pressure from upstairs...
by Chad Brooks | Mar 1, 2016 | Automotive Marketing Ideas, Ideas
Nobody said the car business was easy. Some of us find it by chance, some because it’s felt like a natural fit from the beginning. As with any other job, there are ups and downs. Some mornings we’re excited to come to work. Some mornings we dread. Let’s talk a little...
by Chad Brooks | Feb 8, 2016 | Ideas
“Don’t Just Play, Play Hard.” Without time for self-care, you won’t be at your best. People who work in the car industry lead intense lives at work. Intense philosophies, schedules and organizational relationships are just a part of our...
by Chad Brooks | Jan 26, 2016 | Ideas, Motivation
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison – Many people think that those who are successful in business are lucky. Those of us in the know realize that LUCK is actually an acronym: Labor...
by Chad Brooks | Oct 25, 2015 | Ideas, Motivation
It’s pretty easy to run a mediocre business. It’s much more difficult to do things well. If we want to reinvent ourselves, which is what everybody is trying to do — then we have to constantly keep our eyes open to new ideas. Think of your brain as a...
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