Doesn’t worry about what the car costs.
Tells family and friends about your dealership.
Would not consider checking out another dealership.
Gives you undivided attention.
Doesn’t question the facts.
Believes your story.
Shares your values.
Is ready to buy.
Has no complaints.
But, you’re never marketing to the ideal customer. Mostly you’re marketing to imperfect people.
They have problems.
They are tired.
They need help trusting.
They had a hard day at work.
Not always appreciative.
Thinking of themselves.
Could use a smile and a kind word.
You give yourself the best chance of succeeding and selling a lot of cars when you take that into account before you even start.
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