Promotional Calendars and Working With Others

Regardless of whether or not your dealership is large or small, a marketing plan can make an overall difference in both your automotive direct mailers, and your advertising efforts on the whole. One of the major problems with many dealerships today involves working...

Spring Mailers Bring in Eager Customers

It’s January in the world of car dealerships, and just about everyone’s got their winter promotions out there. When wintertime hits, it makes sense to think promotions that play to the customer’s mind for cold weather – right? Not necessarily. If you’re planning on...

It’s Not Too Late for Halloween Promotions

If you manage marketing for a car dealership, you might find the three quick holidays of Halloween, Thanksgiving and Christmas a little stressful. Many dealership owners buck the notion of advertising for Halloween or truly gearing up for winter because they’re...