by Chad Brooks | Jun 4, 2012 | Miscellaneous
There’s just something about staff pictures that really makes a huge difference in your marketing. Many car dealer managers are resistant to sharing pictures of their staff, particularly on printed materials. This could be due to a variety of factors, including staff...
by Chad Brooks | May 22, 2012 | Miscellaneous
The weather is becoming more pleasant outside in the US – meaning, outdoor promotions are in full swing for many different kinds of businesses. If you’re driving around in your community, you may see some colorful banners outside dealerships in your area. These could...
by Chad Brooks | Apr 11, 2012 | Miscellaneous
Summer’s on its way – and if you’re not planning those summer automotive direct mail pieces yet, it’s a great time to start. One of the main issues with doing any kind of advertising during the summer is that a certain mindset comes with summertime – a large portion...
by Chad Brooks | Feb 14, 2012 | Miscellaneous
In this day and age, we’re all used to everyone having something to complain about. Listening to what customers have to say is a normal part of how any dealership should be doing business. Most larger dealerships have extensive survey programs that send out...
by Chad Brooks | Feb 7, 2012 | Miscellaneous
Regardless of whether or not your dealership is large or small, a marketing plan can make an overall difference in both your automotive direct mailers, and your advertising efforts on the whole. One of the major problems with many dealerships today involves working...
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