Automotive Direct Mailers and Your Sales Force

There’s just something about staff pictures that really makes a huge difference in your marketing. Many car dealer managers are resistant to sharing pictures of their staff, particularly on printed materials. This could be due to a variety of factors, including staff...

Make Your Branding Consistency Happen

The weather is becoming more pleasant outside in the US – meaning, outdoor promotions are in full swing for many different kinds of businesses. If you’re driving around in your community, you may see some colorful banners outside dealerships in your area. These could...

Don’t Drop Automotive Direct Mailers!

Summer’s on its way – and if you’re not planning those summer automotive direct mail pieces yet, it’s a great time to start. One of the main issues with doing any kind of advertising during the summer is that a certain mindset comes with summertime – a large portion...

Promotional Calendars and Working With Others

Regardless of whether or not your dealership is large or small, a marketing plan can make an overall difference in both your automotive direct mailers, and your advertising efforts on the whole. One of the major problems with many dealerships today involves working...