by Chad Brooks | May 19, 2015 | Ideas, Motivation, Planning
What does “meaningful” mean anyway? How do you know if your automotive dealership brand is meaningful, or at least, more meaningful than the dealership down the street? What does it all “mean”? Being in automotive sales and marketing for most of my life, I think I...
by Chad Brooks | Apr 28, 2015 | Ideas, Marketing Strategies, Motivation
If we want to live life to the fullest, we need to act like Curious George. I talk about this because I have two little girls and one of their favorite books is Curious George Visits the Library. In this book, George is asked the question, “Are you curious?” As the...
by Chad Brooks | Apr 21, 2015 | Ideas, Motivation
It’s a reality in life that we all experience gaps. Several years ago Disney produced a popular movie called A Bug’s Life. The beginning scene takes place at Ant Island. A group of ants are going about the task of collecting grain from nearby stalks. They regularly...
by Chad Brooks | Apr 14, 2015 | Ideas, Marketing Strategies, Planning
I get it. The more cars sold means the more gross earned. The goal is to sell cars today! Tomorrow, repeat. It’s what I call the cost of now. It’s a short term strategy. It’s an endless cycle of throwing money at marketing and advertising. It can be exhilarating at...
by Chad Brooks | Apr 6, 2015 | Ideas, Marketing Strategies, Planning
In business, there’s a premium on “revenue now”. As business owners, we tend to emphasize revenue today in order to put groceries on the table tomorrow. It’s a strategy that makes sense, who doesn’t need groceries? It also has a way of creating an urgency...
by Chad Brooks | Mar 30, 2015 | Ideas, Motivation
They say yesterday’s peacock is tomorrow’s feather duster! I think you would agree with me that the enemy of good is great. In his book, Up Your Business, Dave Anderson says, “The primary reason so few leaders or organizations ever become great is because they get...
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