by Chad Brooks | Jul 21, 2015 | Ideas, Motivation
Doesn’t worry about what the car costs. Tells family and friends about your dealership. Would not consider checking out another dealership. Gives you undivided attention. Doesn’t question the facts. Believes your story. Shares your values. Is ready to buy....
by Chad Brooks | Jul 13, 2015 | Ideas, Motivation
In automotive marketing we want a safety net. We want to see the outcome before we start. We like a guarantee. But life isn’t like that. If you require a lot of validation right away, then you should just do something ordinary and expected. However, if you are...
by Chad Brooks | Jul 6, 2015 | Ideas, Marketing Strategies, Motivation
Action. Outcome. Each triggers the other. You sow. You reap. Easy. Peasy. So why do so many car dealers struggle with taking the right actions? What’s the problem? Why is it difficult for your car business to make progress and get the forward movement that...
by Chad Brooks | Jun 29, 2015 | Ideas, Marketing Strategies, Motivation
It’s a simple idea. Just like people, our brand and influence become more powerful when we stand for something bigger than the day-to-day routine of driving more car sales or bigger margins. Those things are important, and the reality is every dealer wants more...
by Chad Brooks | Jun 1, 2015 | Ideas, Motivation
Knowing yourself — should be the most natural, effortless thing to do, right? But it’s not always easy to be true to yourself when you exist alongside others, pushed to meet this month’s car sales and a variety of other ultimatums. Before you know it,...
by Chad Brooks | May 26, 2015 | Ideas
Someone once said, “Always enter the conversation that is already taking place in the customer’s mind.” Think about that for a moment. Too many automotive marketers and car guys are trying to create a conversation in the mind of their customer, when what they really...
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